Hello there, I’m Alarna Hope. Born and raised in the Illawarra and currently living in Sydney, Australia with my cat Meryl Streep, and my fabulous shoe wall. Before we get into the blog and why I started it, I wanted to tell you a little about me.
I’ve always been a sucker for a good movie with a makeover scene – my favourite by far is Crazy, Stupid, Love where Ryan Gosling stops Steve Carell from continuing the use of his velcro wallet. What a transformation!
My sister is a Makeup Artist and my brother is a Musician, my father is a Rare American Car Enthusiast and my mother is the talented, supportive woman that holds us all together! In fact, she’s the one who inspired me to become a Stylist right from the start.
Growing up, I always wanted to work in fashion, but it wasn’t until I became a teenager that I realised I wanted to be a costume designer, however, the Illawarra didn’t provide many courses for the theatrically inclined. I used to help dress my mother and sister to make them feel and look great and I was good at it, but at the time, Stylists weren’t really something we knew of. So instead, at sixteen, I decided to study Fashion Design at Tafe of a night time after school and that’s kind of where my love for quality garments manifested.
I studied hard, took industry specific courses, interned my fingers off (yes, steamers will turn your heat sensitive fingers into fire proof warriors) and when I was so over working at a job I didn’t love – I decided to make myself a promise. To wake up everyday doing a job I loved and never stop learning!
I’ve been doing that ever since and that’s how That Effortless Bitch came about. Through learning about my private clients desires, troubles, sensitivities and taste, I managed to create a brand based around one thing I feel the fashion industry has forgotten, and that’s reality.
We aren’t the media’s idea of perfect, we’re not the type who have a body that just bounces back after pregnancy, we don’t look as young as the models in the adverts that are aimed out our demographic, even though they may be half our age- and we sure as hell couldn’t give two cents to the person who decided mismatching your shoes was a trend.
That Effortless Bitch is for those of us who clean our shoes on the bristles as we go up the escalators. Who sweat at the sight of shapewear but suffer through the hard times because we know that every other fabulous and brave woman on the dance floor is wearing them too. I created this for women who want to look good, effortlessly, but aren’t quite sure how to get there.
ON THE BLOG YOU’LL FIND:
- Body confidence, check.
- Fitspiration – just joking, I love doughnuts.
- People who aren’t offended by the word bitch or jiggle.
- Amazing style and fabulous quality items.
- Humour and Y-umour
- We don’t talk about the latest trends – we’ve left those to the basic bitches.
- We also do real talk, manicured hand over heart – always.
WHEN I’M NOT TALKING STYLING, I’M TALKING:
- My cat, Meryl Streep
- Business ideas, tips and tricks
- Animal videos
- Kath & Kim
- Romantic comedies
- Great fiction novels
- Colin Firth
- Costume history
- Bubble baths
- Absolutely Fabulous
FREQUENTLY ASKED QUESTIONS
DO YOU STILL RUN YOUR PERSONAL STYLING BUSINESS?
I sure do, my services cater mainly to men and women in Sydney and the Illawarra region, and for particular clients, I fly in and out for styling. Soon, clients outside of Australia will be able to participate in online styling.
WHAT DO YOU RECOMMEND AN ASPIRING STYLIST TO STUDY?
Learn as much as you can about garment construction, the quality of a garments construction and recognising how something will fit your client before they’ve even tried it on not only saves you both time but makes you a go-to stylist. I did Fashion Design in Australia and then took a small course in menswear in Los Angeles.
WHAT PHOTOGRAPHY EQUIPMENT DO YOU USE ON THE BLOG?
The photos shot for Instagram are often shot on my iPhone 6 and edited in VSCO and lightened in Facetune. My blog photos are either shot by local photographers, from international photographers and some are shot by myself using a point and shoot Sony G with natural lighting or softbox lights if it’s a late afternoon, then edited in Adobe Photoshop or Lightroom.
DO YOU CURRENTLY HAVE ANY PARTNERSHIP OPPORTUNITIES?
Certainly, I love working with brands that will help my readers in a practical way, if you would like a media pack and to inquire if your brand is the right fit for us, get in touch!